Global exhibitions & events specialists in food & drink

Creating Export Success for Food and Drink Companies

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Trade Guide Scam

We would like to draw your attention to the ‘Trade Guide Scam’

Please check the small print before signing anything related the event. Exhibitors are being targeted by companies claiming to be, or work with, event organisers.They use existing event branding and may appear genuine.

Organisations such as Event Fair, Data Verlag, Expo Guide(Mexico) and International Fairs Directory (Portugal) are targeting exhibitors with their misleading directory services. Unsuspecting exhibitors who sign and return the form are then contracted into a three year, non-retractable agreement, which could cost the exhibitor a significant amount of money.

It is, however, not just directories. We have been informed that exhibitors have also been targeted by email from companies claiming to sell show data and by alleged hotel companies. It is therefore extremely important that you remain vigilant when signingdocuments seemingly related to the event.

If you do fall victim to this scam, advice from the AEO (Association of Exhibition Organisers) is as follows:

IGNORE THEM COMPLETELY, and do not communicate with them in any way. Writing letters simply confirms that you exist and are available at the address/email/number they have for you, and therefore payment can be pursued.

1) Report it to your local trading standards


3) DO NOT COMMUNICATE WITH THE SCAMMERS even when they threaten legal action

4) Optional: Complain to the receiving bank that their client Expo Guide (or equivalent), is obtaining money by deception.

These organisations have also been known to use debt recovery agencies, the same advice stands for these agencies.

Please contact us if you are unsure.