Global exhibitions & events specialists in food & drink

Creating Export Success for Food and Drink Companies

 +44 (0)20 3318 2967



14-15 December 2021

The largest Private Label show in Europe attracting the top retail buyers.


Show Info

PLMA Amsterdam 2020 was unable to take place.  The show plans to return in 2021.

The growth of private label reflects in this year's "World of Private Label" Trade Show, the number one trade show entirely dedicated to private label industry.  Featuring more than 3800 exhibit stands and with retail and wholesale buyers, executives from supermarkets, hypermarkets, drugstores, discounters, department stores, specialty stores, DIY, cash & carry, hospitality industry and buying groups plus importers and exporters from over 110 countries in attendance.

  • Separate food and non-food halls
  • 42 national and regional pavilions
  • Pre-show seminar programme
  • New Product Expo and Idea Supermarket attract visitors seeking trends in the sector
  • Valuable list of pre-registered buyers for every exhibitor prior to the show
  • High quality visitors, no time-wasters. Only retail buyers are admitted. Other visitors must pay a high entrance fee to detract non-target visitors.
  • Retail buyers from most major European supermarkets attend PLMA.

PLMA is theplace to grow your private label business

Given the excellent location of the British pavilion (front of Europahal) we expect the group to be oversubscribed. New exhibitors to PLMA are therefore encouraged to submit applications early. 



The Package

Your Own Stand


All exhibits of the PLMA World of Private Label international Trade Show shall be for the promotion and benefit of private label products and merchandising. All products displayed in any exhibit must be produced by the exhibitor and available for private label distribution. No exhibitor may sublet, resell or permit the use of any part of the space by any other organisation or individual.


PS8 is the Department for International Trade's Trade Challenge Partner for food and drink 



PS8 - the event delivery partner of the FDEA. The trade association for food and drink exporters. Not yet a member? Click through to see the benefits and join today.