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ISM Middle East

DWTC, Dubai

7-9 November 2023

Formally known as Yummex



Show Info

ISM Middle East, previously known as Yummex, is a quickly growing exhibition powered by the organisers of ISM and Gulfood. ISM ME is the only trade show in the MENA region focusing on sweets, snacks & confectionery industries.

Did you know that the MENA sweets and snacks market has the highest average annual growth rate in global comparison?

High birth rates, rapidly expanding cities and upcoming mega-events such as EXPO2020 in Dubai and the 2022 FIFA World Cup in Qatar, make the combined Middle East and Africa regions even more attractive and offer the highest level of potential growth.

Connect with the top regional sweet and snacks buyers such as Carrefour, Spinneys, Landmark Group, Dubai Duty Free, Emirates Flight Catering, Jumeirah Hotel Group and many more!

  • Expose your latest confectionery and snacks products to more than 8,507 buyers from over 100 countries!
  • The region's large youth population is willing to experiment and try new and novel confectionery, especially reinventions of traditional sweets, Western snacks and fancy foreign foods.
  • Drive your business to success at a highly relevant event: 98 % of visitors consider yummex ME important for their business!

ISM ME is collocated with Gulfhost/Prime, Gulfood Manufacturing and, The Speciality Food Festival.


The Package

Book a Stand

"We have been attending SSME since the beginning. Based on our experience we consider the show as the most important connection to meet our clients in the Arabic countries. The increasing amount of visitors and exhibitors underline the ever-growing important of the show".

Gunter Kraus, Managing Director, Eichetti Confect Spezialitaten, Germany

Some key stats from last year's show...

8th edition of SSME

242 Exhibitors from 38 Countries

13 National Pavilions

36% growth year-on-year

Over 5,900 sqm gross exhibition space

7,022 Buyers from 83 Countries