Formally known as Yummex
ISM Middle East, previously known as Yummex, is a quickly growing exhibition powered by the organisers of ISM and Gulfood. ISM ME is the only trade show in the MENA region focusing on sweets, snacks & confectionery industries.
Did you know that the MENA sweets and snacks market has the highest average annual growth rate in global comparison?
High birth rates, rapidly expanding cities and upcoming mega-events such as EXPO2020 in Dubai and the 2022 FIFA World Cup in Qatar, make the combined Middle East and Africa regions even more attractive and offer the highest level of potential growth.
Connect with the top regional sweet and snacks buyers such as Carrefour, Spinneys, Landmark Group, Dubai Duty Free, Emirates Flight Catering, Jumeirah Hotel Group and many more!
ISM ME is collocated with Gulfhost/Prime, Gulfood Manufacturing and, The Speciality Food Festival.
Some key stats from last year's show...
8th edition of SSME
242 Exhibitors from 38 Countries
13 National Pavilions
36% growth year-on-year
Over 5,900 sqm gross exhibition space
7,022 Buyers from 83 Countries